Digital public affairs
The prominent role of social media in today’s society has undeniably changed the political arena. Politicians use channels such as Twitter, Facebook, LinkedIn, Instagram and sometimes even TikTok to be in touch with their supporters. On the other hand, anyone can use the online channels to air an opinion, to get more information or to participate in a discussion. Current affairs also spread through these channels much more quickly and easily than is the case in traditional media. As a result, contacts with relevant stakeholders and reputation management take place largely on the web. In addition, unlike traditional media, the results of social media are measurable.
Therefore, it is important for your PA strategy to use these channels to support your other activities. Your organization can use such channels in the strategic positioning towards the right stakeholders. In this way you increase the chances of success of the lobby strategy.
In this context we speak of digital public affairs: using the right digital tools and online communication tactics, tailored to the stakeholder, with the right core message(s) that is shared at the right time.